A mother and son business
A mother and son business
Tricia Mack and her son Bradley run Shopper Anonymous in the Oxford and South Wariwckshire area. They provide extremely useful insights into the customer experience in any business. They needed updated headshots to freshen up their website and social media, and came to my Studley studio one morning.
Here’s what Tricia said : “They are fab ! Thank you so much for doing the pics and being so engaging with Brad, he was not looking forward to it but you put us both at ease so thank you. I’ve had some lovely comments on the photos. “
and she added:
“Laurence was very friendly and helpful. The whole experience was great fun as we both felt very relaxed. He did what he said he would do and the quality of the photos was excellent. It was also fantastic value for money – thank you. We are using several of the photos, I now have different ones for twitter, LinkedIn, email etc which is great !”
Photography for a personal brand
WHAT IS PERSONAL BRAND PHOTOGRAPHY?
Photography for a personal brand is so much more than a headshot; it captures the character and heart of the person behind the brand and gives some answers to why they do what they do. Entrepreneurs, influencers, business owners and others who want magazine-quality, personalized imagery to project themselves will choose to have a personal branding session.
You need to build your brand to stand out in the crowd. To connect with potential clients, you need to be seen as authentic, approachable and professional. This needs to be done on a regular basis. They need to know your story. Photography tells a story and sells your brand.
The images might be taken at your home and on location, perhaps including the things that reflect on you. It might emphasise your work, as in the examples here, where the vet is a specialist in treatment of animal eyes. It might also include something of your home life, perhaps showing other aspects of your life and character.
You can see more of my personal brand photography
Why do we need headshots ?
Professional business headshot photography is vital to project the right image of you and your staff.
Faceless and soulless brands are becoming a thing of the past. The trend of automation and computer-answered phones is not popular, and personal, authentic customer service is in demand. Giving the human touch is important!
When your clients see the people behind the business, they start to make a connection and that all-important trust starts building immediately. Some of this is subconscious, but it all adds to our “gut” feeling of who we should choose to hire.
The first impression needs to be a good one. An image that makes you look approachable, friendly and professional. A photo that shows you have invested in your business , yourself and your staff – all this adds to someone’s confidence in working with you.
That’s where a professional photographer comes in. You may feel you are not very photogenic, but a good photographer will make you feel relaxed, and create images that portray confidence and professionalism. The right image for you might be something slightly more formal, against a plain background, wearing a suit, or perhaps you would prefer a contemporary and fresh feel given by an image outdoors, with a hint of the location in the out of focus background. That is a more magazine-style image, and would match a more informal choice of clothes.
Remember, your headshot photo will probably appear in many places – your website, on social media profiles, LinkedIn, and perhaps on your business card and marketing pieces. It’s useful to be able to change your photos occasionally, to show more of your character. The best photos do generate lots of compliments – making you feel even more confident !
So there are several reasons for having professional headshot photography of the people at your business. It’s about presenting a professional and approachable image, reflecting your brand.
You can see more of my work as a headshot photographer or contact me.